Responsible gambling organisations join forces

Gordon Moody, Better Change, and Mindway AI are joining together to offer a new level of protection and support to the gambling industry through a global network. The network, created by Gordon Moody, will provide support on responsible gambling for both players and operators, and will be a one stop shop for gambling industry stakeholders about gambling-related harm.

A key part of the global network will be an online learning platform, which is fully customisable for operators to use with their staff. Bespoke modules will be available as well as engaging lessons, which are translatable into different languages. In a fast-paced and tech driven industry, the global network will continuously evolve and develop with collaboration at its heart.

Matthew Hickey, CEO of Gordon Moody, said: “Demand for our services has risen significantly this year with applications rising by 123%, demonstrating that we are committed to tackling gambling addiction together and ensuring our service users access the right treatment, in the right place, at the right time.

“Working in partnership is absolutely crucial for Gordon Moody in being able to grow our services and meet the demand of those needing treatment and support. We see collaborating with dynamic organisations such as Mindway AI and Better Change as the way forward to increase the focus on responsible gambling and those who need help.”

Victoria Reed, Better Change founder, said: “Working with like-minded organisations is something Better Change have always prided themselves on. We believe that to really impact individuals and make gambling as safe as possible for all, collaboration is key.

“The decades of experience Gordon Moody has in treating gambling harm, coupled with the expert technology and innovation from Mindway AI, is perfectly complemented with Better Change’s consultancy and industry experience, allowing us to truly deliver tangible change in the industry and we can’t wait to grow and develop a global network.”

Rasmus Kjaergaard, Mindway AI CEO, added: “We see industry collaboration between different types of organisations as a critical part of our mission to empower gambling operators to enhance player protection. This is the exact reason why we agreed to join this global network initiative, adding our sophisticated RG solutions and services to the network.

“At Mindway AI, we urge all industry parties to collaborate on enhancing player protection rather than to compete on this important field.”

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