Playbook Engineering appoints new commercial director

Playbook Engineering has bolstered its executive team with the appointment of Luke Cousins as commercial director.

Following on from the recruitment of Ivo Doroteia to the role of CEO in June, Cousins has landed a crucial job at Playbook Engineering, bringing with him a wealth of experience from 14 years within the iGaming industry.

Prior to joining Playbook, Cousins has worked at a variety of different businesses, he launched the first US office in New York for Pentasia before moving to head up business development for Conexus Group in North America. Cousins returned to the UK in 2019 and formed his own consultancy, building and growing Unikrn’s new B2B division before its sale to Entain, whilst assisting the growth of Hypometer and Moja Group.

This latest hire strengthens Playbook’s reputation as a global player within sports and casino, thanks to its development of cutting-edge technology whilst providing the best and most innovative user experience.

Luke Cousins, commercial director at Playbook, said: “I was looking for a quality product to represent as I still see a lot of opportunity in the global market.

“What drew me to Playbook was the strength of the platform. Speaking with affiliates and operators on the platform already, they confirmed that it is very strong in terms of customer experience, retention rates and KPIs. The platform supports multiple UKGC-licensed operators, which gives us the ability to look at emerging and existing regulated markets, so as commercial director it provides a lot of opportunities to look at different ways into those markets.

“I am excited about the regulations currently happening and the opportunities these provide in new markets, whether that be developing markets such as Africa or LatAm where there is mass market potential, but also looking at maturing regulated markets such as in the US or Ontario, which can be difficult markets to penetrate but ultimately very valuable.

“Playbook has proven that it has quality technology, along with the people we have in place, so we will be well positioned to take advantage in those markets.”

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