The leading provider of lottery products, technology and solutions for lotteries around the globe, Scientific Games, extended its existing collaboration with the Idaho Lottery.
Scientific Games and Idaho Lottery Extend Deal
The partnership extension was announced Monday and sees Scientific Games continue to supply the lottery with its leading instant scratch games. Thanks to the new collaboration, the company will continue to offer its highly popular products to customers in the state. Such products include the top-performing in Idaho Million Dollar Blowout and Sapphire 7s, which have significantly boosted the Lottery’s revenue for the fiscal year 2022.
“We have a strong, innovative partnership with the Idaho Lottery and will continue to deliver high-performing scratch games for the enjoyment of players and the benefit of education in Idaho.“
Scientific Games’ president, Americas and global instant games, John Schulz, acknowledged that the company has a strong partnership with the Lottery in Idaho. He added that thanks to the latest collaboration, the company will continue to supply its leading scratch game products for customers of the Idaho Lottery.
The Extension Will Raise Funds for Education in Idaho
In addition to content, Scientific Games will collaborate with the Idaho Lottery for game design, as well as planning. Currently, Scientific Games offers a portfolio of more than 4,000 instant scratch game designs as well as more than 100 licensed brands. Such leading brands include The Wizard of Oz, Slingo and Monopoly. All of those brands are among the favorites of the players in the state.
“We are excited to continue our success with game innovation together and look forward to working with Scientific Games to expand our Idaho Lottery Scratch Game offering and ultimately drive more funding for education in our state.“
The Idaho Lottery’s executive director, Jeff Anderson, revealed that the Lottery is excited to extend its successful collaboration with Scientific Games. He explained that the deal will help the Lottery expand its game offering while at the same time raising invaluable revenue for education in Idaho.
Currently, Scientific Games is a global leader in providing technology, services, digital and retail content for lotteries around the world. The company has active partnerships with 130 lotteries in 50 different countries around the globe. As the largest instant games creator, services provider and producer in the world, Scientific Games’ content generates more than 70% of the instant game retail sales in the world.
Source: Read Full Article