EveryMatrix, the in-demand software developer and casino and sports betting content and services provider, has entered a content supply deal with the top-tier United States’ casino operator DraftKings. The provider will use its B2B aggregator SlotMatrix to launch the casino content on DraftKings’ platforms in New Jersey.
Content Supply Via B2B Solution:
Under the terms of the agreement, EveryMatrix will make its prestigious portfolio of games – carefully tailored in its highly modular, scalable, and compliant in-house studios – available for DraftKings through the developer’s proprietary B2B aggregator and content supply solution SlotMatrix. Such a solution is reportedly considered optimal with regard to the operator’s needs and the existing in-house technology.
Superior Player Experience:
As Draft Kings is one of the leaders of the US gaming market, with EveryMatrix being a frequent go-to content provider for global Tier 1 gaming operators, one may assume that the deal will include the latest technological solutions to ensure the impeccable and unprecedented gaming experience in the US jurisdiction.
EveryMatrix, as a proven software, solutions, content, and services provider for casino and sports betting operators – boasting also of an array of payment and operation management services rendered to global iGaming industry’s leaders – will use the partnership with DraftKings to expand across other US jurisdictions.
Further US Expansions Expected:
Having obtained licenses in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut, the provider reportedly plans further expansions later in 2023. The company currently has the respective regulatory process pending completion in Pennsylvania to be followed by regulatory approvals in other states.
The latest DraftKings deal follows the recent provider’s partnerships with renowned US operators via the proven SlotMatrix formula, as this aggregation offers operators to access the largest iGaming content base in the world. SlotMatrix games include player-favorite titles like the Mythological Mayhem Supreme Streaks, and Armadillo Goes West, the latest slots Hot Hot Honey and Wild Willy’s Gold Rush, as well as the branded games like The Lioness featuring the iconic UFC fighter Amanda Nunes and many more.
North American Milestone:
Commenting on the latest content supply deal, Erik Nyman, President EveryMatrix Americas, reportedly said: “Integrating our content with market leaders DraftKings is a significant milestone for our U.S. business and we’re delighted to be working with the team there.”
Nyman added: “We’re focused on partnering with the leading U.S. operators providing them with our proven iGaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features. We are very excited about this strategic partnership and collaboration across North America.”
EveryMatrix seems well equipped for the intended expansions. The company’s 700 employees from ten countries serving more than 200 customers around the world have empowered the provider to help operators deliver an outstanding player experience.
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