Betsson announces content deals with Light & Wonder and PA Betting Services

Light & Wonder has struck a new deal with Betsson. The two companies have had a long-standing relationship and have come together again to sign a global distribution agreement. Betsson has also signed a new content agreement with PA Betting Services.

The deal will ensure the continuation of content from Light & Wonder and third parties made available via the OpenGaming System – OGS – to Betsson.

Magdalena Podhorska-Okolow, MD Europe at Light & Wonder, said: “We view Betsson Group as an important operator that has shown commitment and trust to Light & Wonder over many years. The fact that the agreement has been renewed solidifies the group’s plans to view us as a key growth partner. We work hard to understand Betsson Group’s trajectory and to ensure that we are the go-to partner for them to achieve their ambitions.”

Laura Peretta, Head of Supplier Relations at Betsson Group, commented: “Light & Wonder has been our trusted supplier since the early days of our journey within iGaming. We followed a similar path of market entries when the landscape was shifting, and they have always been there for us.”

Alongside the content deal with Light & Wonder, Betsson Group has also announced a new agreement with PA Betting Services, to supply horseracing content on its online sportsbooks.

Keiron Muir, Account Director at PA Betting Services, said: “We are pleased to be the chosen partner of Betsson for horseracing content. It’s exciting to see their coverage and demand continue to grow and we are thrilled to have strengthened and diversified our partnership further.”

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